For most of the organizations, sales and distribution form the front end points
of customer interaction. They deliver the desired products and services to the customers
and act as an important barometer of an organization’s health and performance. The
sales and distribution activities assume so much significance, particularly in the
customers’ perception, that a lot many organizations, which operate across the manufacturing
chain, are driven by sales departments.
At Beacon, we appreciate the significance of sales and distribution and ensure that
this customer facing end of an organization exceeds expectations on all fronts of
customer service. Towards this, we deploy our well heeled Sales and Distribution
Management Framework which focuses on ensuring goods availability and creating sufficient
push for the products in the market. Our framework is based on understanding customer
demand through a thorough analysis of sales and demand patterns, which helps us
develop sales forecasting models based on real time data and customer buying behavior.
This forecast is then used for demand planning with the motive of ensuring on-time
in-full availability of products and services. This is followed by a detailed distribution
optimization exercise involving focus on regular delivery of products to depots
and warehouses in line with product off-take and inventory level requirements. This
exercise is complemented by proper personnel scheduling for comprehensive knowledge
of stock positions and pushing product sales at retailer points through displays
and advice. Developing appropriate sales promotions packages to further accelerate
sales, and continuously improving the promotions through effectiveness analysis
are other aspects of sales that we excel at.