Developed Price Elasticity Decomposition toolkit to be used by brand managers for
aiding the design of promotional schemes. Some of the key features of the tool are
- Decomposing brand level PE into several SKU and Sales Channel combinations
- Eliminated need for Regression, dramatically reducing time and nearly eliminated
data collection effort
- Ease of use; brand managers can take well informed promotional decisions at a micro
level for the entire country
The tool has been deployed on 15 key brands across several countries in Asia and
AMET region. Beacon has also helped the company in several other pricing & promotion
related analytics.