Developed Price Elasticity Decomposition toolkit to be used by brand managers for aiding the design of promotional schemes. Some of the key features of the tool are

  • Decomposing brand level PE into several SKU and Sales Channel combinations
  • Eliminated need for Regression, dramatically reducing time and nearly eliminated data collection effort
  • Ease of use; brand managers can take well informed promotional decisions at a micro level for the entire country

The tool has been deployed on 15 key brands across several countries in Asia and AMET region. Beacon has also helped the company in several other pricing & promotion related analytics.