Distribution to retailers in the Indian paints market is a very demanding & complex process with retailers keeping more than a couple of days of stock at best. This results in frequent, low quantity orders being placed 2-3 times a day by a single retailer.

Beacon is working on reduction of tertiary distribution costs through a mix of Process Reengineering and DA. This encompasses

  • Redefining market clusters
  • Shifting from simple but costly case based contracts to a more complex multi layered transportation solution
  • Developing a user friendly optimization application to handle the increased complexity in routes and contracts
  • Strengthening exceptions handling procedures

Estimated savings are to the tune of 15 – 20% while adhering to strict service standards.