Product Pricing

Given the high price sensitivity across categories and the amount of competitive intensity, Beacon has developed an In House Price Elasticity Decomposition Tool.

PEDT assists brand managers and sales & marketing strategists to decompose available brand level price elasticity into SKU-channel specific price elasticities. It is a time-and-cost effective mechanism for quick decomposition of aggregated PEs into their components. To know more how it works and how can we help click here..